FROM primetime TV to sun-soaked hotspots – Party Hard Travel is gearing up for its biggest season yet after being confirmed as a sponsor of the new series of Love Island.
The fast-growing Surrey and London-based youth travel specialist has been unveiled as a sponsor of the hit ITV show’s interactive segment, with viewers set to win prizes including £50,000 cash, an all-inclusive holiday to Mallorca with tickets to the series final, and the Party Hard ultimate event packages with VIP upgrades.
Nathan Cable, CEO and co-founder, says the partnership is a “huge moment” for the business.
“Love Island is watched by exactly the audience we exist for,” he said.
“We first sponsored the competition back in the 2017 series and it’s great to be back.”
The company has enjoyed average year-on-year turnover growth of more than 100% over the last three years and is now aiming to increase annual bookings from 57,000 last year to as many as 86,000 in 2026.
That momentum has also brought wider recognition, with Party Hard Travel recently surging onto the prestigious Sunday Times 100 list of Britain’s fastest-growing private companies – it was listed 35th in the country.
Nathan, who co-founded the business a decade ago, said: “To be included on that list is a real honour and reflects a sustained period of growth for us.
“We are always striving for better, and we’ve reinvested our profits back into the company to provide the very best customer experience possible, which has led to this incredible growth.
“We work incredibly hard to fuel that growth and that is down to our amazing team – including more than 50 reps – and the huge investment we continue to make in customer service and the overall experience.”
The operator has also expanded its destination portfolio ahead of the summer season, introducing Barcelona and Split while launching Party Hard in the Snow as part of a wider move towards year-round travel experiences and employment opportunities for staff.
Customer feedback continues to shape much of the business, with thousands of young people responding to polls on which artists, DJs and destinations they want added to future events and packages.
That has helped shape a major entertainment line-up featuring returning headliner Dizzee Rascal alongside big-name DJs including Joel Corry, Nathan Dawe, D.O.D and Gaskin.
Albufeira in Portugal – introduced only last year – looks set to take over as the number one spot this summer, and other big growth markets include Ayia Napa, Malta, Zante, Malia and Magaluf, all in double/triple digit growth.
Alongside its commercial success, the business has also picked up major industry recognition, winning Best Social & Influencer Campaign at the Travolution Awards and securing two nominations at the upcoming Travel Marketing Awards for its popular ‘mega creator’ trips.
Nathan added: “A lot of our decisions and strategy are driven by our customers and customer-facing team members. We ask them what they want, thousands respond, and we make it happen.”
PIC WILL COLES / PARTY HARD TRAVEL