A LEADING skin and aesthetics clinic has expanded its facilities and wellbeing services as demand continues to grow across the industry.

Pure Perfection Clinic, based in Rossett, near Wrexham and Chester, has unveiled new offices, training areas and a dedicated ‘Clinic Success’ suite alongside state-of-the-art technology and revamped treatment rooms as the award-winning business continues to flourish.

The developments are in response to increasing demand for professional training and against a national backdrop of rapid growth in non-surgical aesthetics, with concerns over unqualified practitioners and treatments being carried out in unregulated settings.

The move comes as founder Sara Cheeney celebrates 20 years in the beauty and aesthetics industry and launches Viderma, a new range of skincare products shaped by two decades of clinical experience.

The initial collection includes cleansers for dry and oily skin, Vitamin C and hyaluronic acid serums, SPF protection and a night-time retinol and peptide cream, with the team already working to develop and extend the offering.

Created around the belief that “everyone deserves to love their skin”, Viderma combines clinical expertise with accessible luxury and a focus on effective, high-quality skincare.

Sara – who was named Aesthetic Awards Nurse Practitioner of the Year for 2025 – said: “We are making positive changes to meet demand, but what I never want to lose is that personal feel.

“Our customers are more like family. For me, this next chapter is about looking after people from the outside in and the inside out.

“Skincare and our core treatments remain at the heart of Pure Perfection, but wellbeing is so much bigger than that. People are increasingly looking after themselves better, thinking about their mind and body, finding balance and how they can age well rather than simply focusing on how they look.

“I want this to feel less like a clinic and more like a place of belonging – somewhere centred on aesthetics, skin, wellness and calm.”

That philosophy has driven the investment in Pure Perfection’s Rossett headquarters, including its refreshed clinic and treatment rooms, new training area and Clinic Success suite, as the company builds on its established reputation on the national stage.

Viderma represents another significant step for Sara, drawing on her time in the sector and extensive experience as a ZO Skin Health trainer and clinician.

The brand aims to make trusted, high-performing skincare more accessible, with its ethos centred on confidence, authenticity and its simple message: ‘Love your skin’.

Sara added: “After 20 years in this industry, working with skin every day and listening to the challenges people face, I know what people need and want from their skincare.

“I’m incredibly proud of Viderma. The focus now is on growing and improving the range while keeping it effective, accessible and uncomplicated.

“I genuinely believe everyone deserves to feel good, whatever their budget. This is about ageing well, looking after yourself and having confidence in your own skin.

“We’ve built Pure Perfection on solid foundations and now everything has a fresh feel. We have a brilliant team, lots of ideas and so much to look forward to – I’m really excited about the future.”

For more information on Pure Perfection Clinic, its treatments, training and wellbeing services, visit www.pureperfectionclinic.com.

To discover the Viderma skincare range – and find out more about the November 18 launch event at Grosvenor Pulford Hotel and Spa – visit www.viderma.co.uk.