Launching a PR agency at 40 years old, what was I thinking?
I’ll tell you exactly what I was thinking: “If I don’t do it now I never will”.
So the wheels are in motion, we are in business. We being me. The business being Radar PR.
As a prolific over-thinker the inconsistent nature of self-employment may clash with my natural disposition, but I’m prepared to give it a go.
That may even stand me in good stead. Switching off in an instant world is not an easy thing to do.
Now I’ve made the jump I’m totally immersed and slowly building momentum.
I want to create something a little different. There are many fine PR agencies in this region doing exceptional things, yet I see a gap in the fence, a flicker of light.
So who am I? Well, I spent 15 years in North Wales’ media with Trinity Mirror, cutting my teeth on titles including the Visitor and Daily Post, where I was a news, sport and eventually business correspondent.
I loved journalism and was sorry to leave, but I transferred my skills and experience to the role of communications manager at Wrexham Glyndwr University.
I’ve spent much of the last five years using ‘radar’ as a barometer for success. The way many of us do.
You want to be above it – our slogan – when there is a story to be told, and below it when the landscape is more challenging.
More than anything it’s about being transparent, whatever ‘it’ is.
People sneer at PR and journalism, but at the end of the day we all want to know what is happening out there in the world, good and bad.
And if you’re a business owner, organisation or individual with a tale to tell or product to sell, you want that message getting out to as many people as possible, or at the very least a target audience for maximum impact. It’s not always about quantity. There has to be a point, a purpose.
The best thing about going it alone, ironically, is the opportunity to collaborate with a wide range of people in different arenas. I’m already working with some terrific companies and talented men and women in some exciting industries across North Wales, Chester and beyond.
One thing I’ve promised myself. ‘It’ won’t be dull.
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