COMPANIES need to sell themselves better in order to attract the best talent and stand out from the crowd.
That’s according to Sarah Ellwood, Managing Director of the Supertemps group, who said recruitment marketing must be at the top of the agenda for business owners and managers.
Sarah, who is celebrating 20 years with the Bangor and Colwyn Bay firm, believes UK organisations could follow the lead of their American counterparts, who have changed tack and made strides to offer something different to their rivals.
The Society for Human Resource Management (SHRM) revealed 46% of the Fortune 500 scored an A or a B on their recruitment marketing practices in 2017, an increase on 2016.
Referring to SmashFly Technologies’ third annual report card – scoring the most successful companies in the United States – there had been an upward trend in adoption of marketing practices in talent acquisition.
Elyse Mayer, SmashFly’s Director of Marketing, said: “Fortune 500 companies are slowly moving away from the middle, which is proof that more companies are trying to differentiate themselves from the pack with a talent-and-marketing-focused strategy.”
Sarah agrees that standing out from the crowd is the only way to progress in terms of marketing and talent acquisition.
“Recruitment marketing is about making the most of everything you have to offer, not only in terms of the immediate vacancy itself, but also any related benefits from a positive company culture, to a fair work-life balance, and long-term prospects for personal growth and progression,” she said.
“Talent attraction is the first step along this road, but retention matters too, and if you are able to recruit some highly talented individuals who are happy in their jobs, then you should find more will follow them into your workforce as the positive word spreads.”
Sarah added: “While you are providing the vacancy and the opportunity, ultimately many candidates want to feel that they are in control of their own career.
“By being the best and most unique employer you can be, you put out a positive message, giving you the strongest possible platform for your recruitment marketing activities the next time you are hiring.”
For more on Supertemps, visit www.supertemps.co.uk and follow them on social media at @supertempsltd.